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The ‘Women in the Media’ project will promote the empowerment of women as it will contribute to critical change in their lives and promote their involvement in the underrepresented Film Making sector.

According to ‘Unlocking the potential of cultural and creative industries; 2010’ Within Europe there is a lot of untapped potential in the cultural and creative industries to create growth and jobs. To do so, Europe must identify and invest in new sources of smart, sustainable and inclusive growth drivers to take up the baton. Much of our future prosperity will depend on how we use our resources, knowledge and creative talent to spur innovation. Building on our rich and diverse cultures, Europe must pioneer new ways.

This WoMED project has initially Mapped the existing situation in relation to women in the media, particular woman in FILM MAKING and highlights areas of good practice. This will give a clearer picture of the current situation on women and employment opportunities in the FILM MAKING sector of the creative industries.

Following the Mapping exercise the project will develop a suite of on-line TRAINING MATERIALS specifically designed to help women understand the diverse nature of the cultural sector, what skills and jobs are needed and through digital training equip the woman with a selection of those skills. For example, the project will cover; a route to careers in video editing and writing and presenting for film, TV and radio.

The project will also develop an Internet-based on-line Platform to provide on-line support and the promotion of the training programme. By developing a new Platform of access, information and multidisciplinary support an holistic support and training package for women can be achieved.