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Project Erasmus+ KA204

The Women in the Media project is funded with the support of the European Commission. This publication and all its content reflect only the views of the author and the Commission is not responsible for any use of the information contained therein.

Project: September 2019- August 2021

Coordinator: FilmWorks Trust, United Kingdom 

Partners:

EU 15 Ltd, United Kingdom 
Le LABA, France
BPWCR, Czech Republic
Eesti People to People, Estonia
Arte Urbana Collectif, Bulgaria
Karpos, Center for Education and Intercultural Communication


If you are interested in participating in the project, please contact us. 

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WOMEN IN THE MEDIA (WOMED)

The ‘Women in the Media’ project will promote the empowerment of women as it will contribute to critical change in their lives and promote their involvement in the underrepresented Film Making sector.

According to ‘Unlocking the potential of cultural and creative industries; 2010’ Within Europe there is a lot of untapped potential in the cultural and creative industries to create growth and jobs. To do so, Europe must identify and invest in new sources of smart, sustainable and inclusive growth drivers to take up the baton. Much of our future prosperity will depend on how we use our resources, knowledge and creative talent to spur innovation. Building on our rich and diverse cultures, Europe must pioneer new ways.

This WoMED project has initially Mapped the existing situation in relation to women in the media, particular woman in FILM MAKING and highlights areas of good practice. This will give a clearer picture of the current situation on women and employment opportunities in the FILM MAKING sector of the creative industries.

Following the Mapping exercise the project will develop a suite of on-line TRAINING MATERIALS specifically designed to help women understand the diverse nature of the cultural sector, what skills and jobs are needed and through digital training equip the woman with a selection of those skills. For example, the project will cover; a route to careers in video editing and writing and presenting for film, TV and radio.

The project will also develop an Internet-based on-line Platform to provide on-line support and the promotion of the training programme. By developing a new Platform of access, information and multidisciplinary support an holistic support and training package for women can be achieved.

Why

Only one in five (5) films from seven (7) European countries was directed by a woman. A huge part of the funding (84%) goes to movies that are not directed by a woman. The talent exists among women but the film industry does not fully exploit their potential.

 

According to the recommendations of an EU Report - Gender Equality in the Media Sector DG Internal Policies (2018) …. ‘… A key priority must be to counteract the discriminatory norms and attitudes, including unconscious biases that contribute to ongoing failures to address gender inequality effectively. Social campaigns, education programmes, and more targeted training and awareness-raising (including for industry decision-makers) to promote egalitarian values and practices should be supported through funding and promotion at the national and European level…’

 

On a global scale - a record 10.6% of female directors were counted in the top 100 big-budget films of 2019 (according to the latest study by Stacy L. Smith and the USC Annenberg Inclusion Initiative).
Women directed, or co-directed, the 12 biggest hits of 2019, the most since 2007.

However, according to the study, the average of the last 13 years of research is still low, at only 4.8%.

Contact

Partners